Jennie Kim
Jennie was introduced through a photo titled "Who's that girl?" via the official blog of YG Entertainment. Her photograph gained interest from netizens, soon becoming the most searched topic on portal sites under the name "Mystery Girl".
On June 1, 2016, Jennie was the first member to be revealed for YG Entertainment's newest girl group. On August 8, 2016, she debuted as a member of Blackpink.
In mid-October 2018, Jennie's official solo debut was announced. The "Solo" song was described as a hip-hop track with pop elements and was designed to showcase Jennie's sides as both a "delicate girl" and an "independent woman".
In 2023, Jennie made her acting debut under the stage name Jennie Ruby Jane in the HBO television series The Idol. The song, "One of the Girls" by the Weeknd, Jennie, and Lily-Rose Depp, was released on June 23 as part of the extended play The Idol Episode 4 (Music from the HBO Original Series).
Following the conclusion of the Born Pink World Tour, it was announced on October 4, 2023 that "You & Me" would be officially released as a special single two days later.
Jennie collaborated with American rapper Matt Champion of Brockhampton on the song "Slow Motion", which was released on March 8, 2024 and appeared on Champion's debut studio album, Mika's Laundry (2024).
On April 26, South Korean rapper Zico released the single "Spot!" featuring Jennie, who also starred in the music video.
Fashion icon
Jennie began reading fashion magazines and looking at different clothing styles when she was a child. Her interest in fashion came from her mother. Jennie told Elle Indonesia that Chanel was a part of her life from a young age and that she still remembered her first memory involving the fashion house: "I remember when I was little, I looked through my mother's wardrobe and search for whatever vintage Chanel I could find". For her solo debut, she was involved in planning and styling her own wardrobe and put together more than 20 outfits for the music video of "Solo". Jennie recalled in an interview with Billboard that during the music video filming, she considered how each would fit the song and what she could change, which helped her learn many new ways of approaching fashion. She stated in an interview with Elle Korea that fashion became an important aspect of her career as she tried to convey the message of her music both aurally and visually.
impact
Jennie, instrumental in Blackpink's fashion image, has been nicknamed "Human Gucci" and "Human Chanel". Jennie's first magazine cover and a solo pictorial were for Dazed Korea with Saint Laurent in April 2017. She was the first Korean celebrity to model for Boucheron Paris, a 160-year-old luxury jewelry brand; it was said that Jennie's "elegant" and "luxurious" atmosphere moved Boucheron to focus more on their image marketing. The pictorial, presented in the high-end membership magazine Heren in 2017, was described as "art that embodies light"
Jennie is known for her brand recognition and marketing power, having placed first on the Korean Business Research Institute's monthly "Individual Girl Group Members Brand Power Ranking" 27th times most by a female act. She remains the most-followed Korean individual and the second most followed K-pop idol.
Forbes acknowledged that Jennie has been "gaining a new foothold in Korea's beauty trends" and cited it as one of the reasons why Blackpink topped Forbes Korea Power Celebrity in April 2019.
On January 16, 2021, her 25th birthday, Jennie started her official YouTube channel. It gained one million subscribers in less than seven hours, becoming the fastest channel to do so on the platform. Within 24 hours, she accumulated over 1.75 million subscribers and became the second most subscribed YouTube user within the timeframe, following Brazilian singer Marília Mendonça.
On March 10, 2022, Jennie and Gentle Monster released their third collaboration, an eyewear collection called "Jentle Garden".
oddatelier
“OA, which stands for ODD ATELIER, is a space that aims to create new things that attract attention in a different way from what is usual or expected. It is a label founded by artist JENNIE in November 2023.”
She shared a note on Instagram regarding the launch of OA, “This year was filled with many accomplishments, and I’m so thankful for all the love I’ve received. I’m also excited about what’s to come, as I start my solo journey in 2024 with a company that I have established called OA. Please show lots of love for my new start with OA and of course, Blackpink.”
In just two days, the OA account has already amassed over 1 million followers, underscoring Jennie’s undeniable global popularity.
Collaborations
On April 15, 2020, it was announced that Jennie had collaborated with Gentle Monster, a South Korean luxury eyewear brand, to create a collection called "Jentle Home", inspired by Jennie's childhood memories.
Jennie's "Jentle Home" collection, launched in April 2020, sold out immediately on multiple occasions the collection's products being restocked.
On February 18, 2022, Gentle Monster announced the launch of the mobile game Jentle Garden, their second collaboration with Jennie, which was released on February 22 in the Google Play Store and App Store.
On March 10, 2022, Jennie and Gentle Monster released their third collaboration, an eyewear collection called "Jentle Garden". The campaign photos were shot by French photographer Hugo Comte. Days later, Jennie and Gentle Monster opened a fantasy world-themed pop-up store in Gangnam-gu, Seoul.
On October 12, 2022, it was announced that Jennie had begun a partnership with German auto company Porsche and helped in the design process of a custom car made for herself, named Jennie Ruby Jane in the model of a Taycan 4S Cross Turismo.
In 2023 Calvin Klein announced that it worked with the idol to create a capsule collection that's all about wardrobe essentials. Jennie for Calvin Klein, which will be available on May 10, includes a range of matching bralettes and bottoms, bodysuits, and rib tanks designed to maximize comfort; there's also a denim shirt and a pair of '90s-inspired jeans that evoke that effortlessly chic look. Kim personally curated the color palette and created personalized touches, such as custom branding that reimagines the Calvin Klein logo in her handwriting.
For their third collaboration, Gentle Monster and Jennie teamed up to create Jentle Salon, an eyewear collection featuring charm designs. With a campaign photographed by Petra Collins, the collection includes eight frame silhouettes and 11 charms.
Harper 's bazaar
"My personality may be what people think about my personality. But rather than being a person that other people have branded me as, I want to be a good individual who thinks for herself"
Elle Korea
"It's really an honor to be an inspiration and iconic being for someone. When you express me with these words, I feel like [I need] to look nicer and better"
Jennie Ck capsule collection
"My aspiration for this collection is that everyone will feel as happy and confident in these pieces as I do," Jennie says of her Calvin Klein capsule collection.
vogue japan
“To be called an icon you need to have the ability to question people with your own views and perspectives, rather than just giving the answer that everyone accepts or the story that everyone likes.”
